

Opening & Introduction
The session kicks off with a brief welcome and an overview of what to expect throughout the webinar. Get ready for practical, real-world insights into the startup journey. Start your learning experience with a clear direction!
Expert’s Background
Meet Benjamin So, founder of Outbound Visa, and learn about his impressive career across global firms and his entrepreneurial path. Get inspired by the story behind the speaker’s startup journey!
Should You Do a Startup?
Before jumping in, it’s essential to ask: is doing a startup right for you? Ben helps you reflect on motivations, goals, and readiness. Find out if the startup path is truly your calling!
Startup Misconceptions
This segment clears up common myths that mislead many first-time founders. Let go of the hype and embrace the reality of startups!
90% of Startups Fail
Why do most startups fail? Ben uncovers the patterns and pitfalls that founders often overlook. Learn what not to do—before it’s too late!
Startup Founders: Not Who You Think
Not all successful founders fit the same mold. This segment challenges stereotypes and explores the traits that truly matter. Rethink what it means to be a founder!
Do You Really Want to Do a Startup?
Ben challenges the audience to deeply evaluate their purpose, resilience, and expectations. Be honest with yourself before starting the journey!
Ground Rules for Evaluating Ideas
Good ideas are everywhere, but how do you know which are worth pursuing? Ben lays out essential ground rules. Start thinking like a founder, not just a dreamer!
Framework for Evaluating Startup Ideas
Learn a structured approach to assess your startup ideas with logic, not just passion. Apply this framework to validate your next big idea!
#1 Evaluate Startup Ideas Example: Airbnb
Ben breaks down how Airbnb’s idea checks out using the evaluation framework. See how a now-global brand began with a simple concept!
#2 Evaluate Startup Ideas Example: Canva
Canva’s success wasn’t luck. Learn how their idea aligned with product-market needs. Get inspired by another real-world example!
#3 Evaluate Startup Ideas Example: All-you-can-read eBook Subscription
Explore the strengths and risks of this idea through a strategic lens. Discover how critical thinking can make or break an idea!
#4 Evaluate Startup Ideas Example: Social Media for Cat Lovers
A fun yet thought-provoking case—niche isn’t always viable. See what happens when passion meets poor validation!
Found your Idea? Let’s Build a MVP!
Turning ideas into products starts with your MVP. Ben walks you through the first step of execution. Take the leap from concept to creation!
#1 MVP Example: Uber
Learn how Uber started small and smart with a focused MVP. See how simplicity built a billion-dollar brand!
#2 MVP Example: Airbnb
Airbnb’s early MVP was scrappy, but effective. Discover what made it work. Realize how early versions don’t have to be perfect!
MVP Framework
A structured guide to help you build a Minimum Viable Product that actually works. Use this framework to bring your idea to life efficiently!
MVP Framework Example: High-End Restaurant Booking
Apply the MVP framework to a hypothetical case—simple, clear, and actionable. Master the framework with this practical walkthrough!
Evaluating Your MVP
Building is only half the job—evaluating your MVP is what validates it. Learn how to measure real traction early on!
Surviving the First 2 Years: What to Avoid?
Many startups fail in the first 24 months. Ben outlines common mistakes to steer clear of. Protect your startup by learning from others’ failures!
Survival Tips for Startups
Get actionable tips on building resilience and staying lean during tough times. Boost your startup’s survival chances with smart strategies!
Common Fundraise Pathways
Explore typical funding paths—from bootstrapping to VCs—and when to pursue each. Choose the right path to grow your startup sustainably!
Source of Funds Ranking
Ben ranks funding sources by accessibility, risk, and strategic value. Learn where and how to seek capital the smart way!
Closing Thoughts
Ben wraps up the session with reflections and encouragement for early-stage founders. Leave with clarity, direction, and renewed motivation!
QnA Session
Participants ask questions and receive direct, insightful answers from Ben. Don’t miss out—this is where theory meets real-world challenges!






